As of now updates of Mac production line didn’t strike people as excited, nevertheless, Apple still achieved a new sales record for the latest Mac products are much cheaper than before, and of course brings more popularity.
2014 keywords: lower price and higher value
Yesterday Apple updated its Retina MacBook Pro production line and equipped it with the faster Intel Haswell processor. Apart from that, Apple also puts more emphasis on the production’s value, of which 15-inch version is $100 cheaper than previous ones now and 16 GB RAM also become its standard configuration. Besides, entry-level 13-inch MBP is also rising in value in which its RAM is 8 GB now, and non-Retina MBP’s price is also reduced by 100 dollars which is now priced at $1099.
For the whole 2014, Value has been the keyword of Apple products, thus MacBook’s update is a sure thing to happen. For example, in April MBA is 100 MHZ faster in speed while $100 cheaper in price and its 11.6-inch one starts at only $899. So far among those pricings, the new MBA is the least expensive product. And this June, Apple launched $1099 iMac, whose low-end hardware makes it the new entry-level model, and the price is reduced by $200 compared to its former ones.
Public reactions
However, this kind of update is not what was expected of those industry professionals, and that’s why Apple’s 2014 updates didn’t receive much notice of the public and some even expressed their disappointments about that.
Even so, another reaction of ordinary users is totally different from professional users, and Mac sales grew by 17.6% to 4.4 million in June. Seeing this Apple would obviously intend to witness the same effect in lower-price and higher-value MBP products.
By tracking, Apple Insider found that Apple allows its authorized dealers to offer lower prices; and its important corporation partners such as Best Buy can give big discounts, too. On the other hand, Apple adds value to its software, too. From the last year on, OS X 10.9 has been offering users to free download and update which means Mac users can totally free update their Mac to the latest OS X 10.10 Yosemite in this fall.
Professional users may possibly wait for the coming out of new Mac products that equipped with Broadwell structure, and those products might be late for market until early 2015. But the sales growth in June proves that ordinary users do not have to wait. The lower price and higher value is already fair enough for them to buy a new Mac product.
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